PETS PLUS US
Pets Plus Us
Pets Plus Us is a new brand in the Pet Insurance market. They’re launch focus has been directed at the veterinarian market but they wanted to test a targeted campaign direct to consumer. G&S created a strategy, creative and art direction for PPU as well as all video and print production. The distribution was through Rouge Media’s women’s network and the brand saw a 32% bump of additional interest over the broadcast period via web traffic.